Driving Targeted Sales with Advanced AI
What? Hermes AI is an advanced sales and marketing tool designed to empower your business using precise customer targeting. By integrating demographic, social and economic insights with your existing customer data, Hermes AI revolutionises the way you approach sales and marketing.
How? We use AI and our large suite of data to create base models of consumer buying habits. We can use these base models and your historical data to determine who is buying from you and who is likely to buy from you applying your current sales and marketing strategies.
Why? Hermes AI significantly enhances business efficiency across key performance indicators. By precisely targeting high-propensity customers, Hermes AI optimises resource allocation, maximises conversion rates, and reduces customer acquisition costs, driving overall business growth and profitability.
How does Hermes work?
Hermes AI integrates data from diverse sources to construct a sophisticated sales propensity tool. By combining this with your historical data, Hermes AI identifies and ranks the consumers and businesses with the highest likelihood to currently purchase your product.
We have access to many data sources including:
- Telecoms Infrastructure (BT, VM, CF & Others), Census (Income, age, sex, children etc)
- Geospatial (Property type, address, location etc)
- Demographic (Experian, others)
- Street works &
- Planning data
- Other (proprietary)
- Your Data (current)
- Ongoing sales data
Features of Hermes AI
Integration With All Sales Channels:
- Field Sales
- Traditional Marketing (leaflets etc)
- Digital Sales & Marketing
- Telesales
Core Features:
- Real time management information via analytics
- Per territory, campaign and product management
- Dynamic modelling
- Field sales app included
- CRM integration as required
- Top down user management
- Feature creation this customisation
- Enterprise grade support
Case Studies
Marketing
Hermes AI integrates data from diverse sources to construct a sophisticated sales propensity tool. By combining this with your historical data, Hermes AI identifies and ranks the consumers and businesses with the highest likelihood to currently purchase your product.
| Without Hermes AI | With Hermes AI | Outcome | |||||||
| Send 1 | Send 2 | Send 3 | Send 4 | Send 1 | Send 2 | Send 3 | Send 4 | ||
| UPRN | 30707 | 30553 | 30382 | 30306 | 4124 | 3969 | 3870 | 3798 | |
| Cost | £20,881 | £20,776 | £20,660 | £20,608 | £2,804 | £2,699 | £2,632 | £2,582 | £72,207 |
| Conversion | 0.50% | 0.30% | 0.25% | 0.20% | 3.75% | 2.50% | 1.88% | 1.50% | |
| Customers | 1.54 | 92 | 76 | 61 | 155 | 99 | 73 | 57 | |
| CPA | £136 | £227 | £272 | £340 | £18 | £27 | £36 | £45 | £189 |
| Revenue | £82,909 | £49,497 | £41,015 | £32,730 | £83,511 | £53,586 | £39,185 | £30,760 | £891 |
| ROI | £60,028 | £28,720 | £20,356 | £12,122 | £80,707 | £50,887 | £36,553 | £28,178 | £73,098 |
Cost Efficiency
The overall cost was reduced from £82,925 to £10,717
Conversion Rates
Improved Conversion Rates lead to more customers with fewer UPRNs targeted
Revenue
Increased marginally from £206,151 to £207,042
Cost Per Acquisition (CPA)
Drastically reduced from £217 to £28
Return on Investment (ROI)
Substantially increased from £123,227 to £196,325